CARE FOR WHAT'S UNDERNEATH
Edge care and scalp care between styles, created by celebrity hairstylist Dior Sovoa.
“Healthy hair starts with you.”
- Dior Sovoa, Emmy-nominated celebrity hairstylist
As a premier partner and creative director for the world’s most influential figures, Dior manages a high-profile roster that includes global icon Mariah Carey, whom he has collaborated with for over a decade. He has also styled many of the most influential fashionistas, entertainers, actors, and entrepreneurs.
The style is beautiful. What's underneath still needs care.
Sovoa Beauty was created for individuals who love wigs, braids, installs, ponytails, protective styles, and everyday glam, but still want to care for their edges and scalp underneath.
Sovoa Edge Serum supports targeted edge care.
Sovoa Growth Oil supports scalp care.
Together, they help make care part of the routine between styles.